The thing about Filipino commercials
Here’s one commercial I love so much right now.
It was a 90-second Stephen Ngo-directed advertisement for Nestle’s 125th year anniversary with Publicis Manila at the steering wheel. It’s a touching story of an unbreakable love. Very Hallmark Card, yes. But it’s nice.
It tells us so much about how, even under just a minute or so, the Filipino psyche on love, family, drama and nostalgia play a big role for a great marketing ploy. It works. Cuddly song, breezy slow motions and flashbacks.
This particular commercial employs a familiar narrative of how, after a long time of togetherness, love still does prevail. It’s awww-inducing and it does carry a whole lot of warm fuzzies, yeah? The hook is on the song and the connection that it establishes seeing how from a simple meeting an everlasting union forms.
PS: I don’t know if it’s just in Philippine-made commercials when nagtitimpla ka ng isang basong gatas pero makikita mo ang tatlong magkakatabing boxes ng gatas na di pa nabubuksan sa tabi ng baso. O kaya magtitimpla ka ng Iced Tea na nakaready sa tatlong pitsel pero para lang naman sa pamilyang may 5 members. Haha.
video seen posted from dom’s page. :)